AUTODIDACTISM•A COLLECTIVE•A SLIDING SCALE OF OPINION•A NAVIGATIONAL TOOL•A UNIFICATION OF OPPOSING VIEWS•A DEVELOPMENT OF ONES OWN PERSONAL STANDARD•AN OPINION•A STANCE•A WAY OF THINKING•AN UNDERPINNING THOUGHT THROUGH EVERYTHING ONE DOES•A SHIFT IN CONCERN, FROM OUTPUT TO RESPONSE•
-----------------------
> EVERYTHING >
-----------------------
-----------------------
• NEVER •
-----------------------
> < > < > < > < > < > < > < > < > < > < > < > < > < > < there-is-a-utoe
PARADIGM
noun
1 technical a typical example or pattern of something; a model : "there is a new paradigm for public art in this country. See note at model".
• a worldview underlying the theories and methodology of a particular scientific subject: "the discovery of universal gravitation became the paradigm of successful science".
"Believe nothing, no matter where you read it, or who said it, unless it agrees with your own reason and your own common sense."
> < > < > < > < > < > < > < > < > < > < > < > < > < > < there-is-a-utoe
aaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaa
aaaaa aaaaaa
aaaaaa
aaaaaa
aaaaaaaaaaaaaaaaaaa
aaaaa aaaaaa
aaaaa aaaaaa
aaaaa aaaaaa
aaaaa aaaaaaaa
aaaaaaaaa aaaaaaaa
•UTOE•
∞
≈U≈
≈T≈
≈O≈
≈E≈
∞
•UTOE•
The Unified Theory Of Everything is a publishing entity. ¶UTOE aims to develop an invaluable series of unique titles and projects that emanate educational, conceptual, theoretical, and physical merit. ¶Each edition represents both an intended vision and a broader need, and are made to enjoy as such. ¶Output will be interpretations of formats in existence or a diverse and changing medium be it books, films, monographs, objects, recordings, or any form suitable for the expression and sharing of ideas. ¶UTOE is an ever-mutating belief system which proposes a bricolage and heuristic way for creativity. The Theory aims to establish a flexible belief system which constantly forms and directs ones creative way of thinking and working. ¶It establishes a evolutionary process of dot-connecting influences which, through time and combination of vocational practice, provide a pathway through which you can define yourself creatively, and develop and finesse your own way of working, first conceptually, then practically. ¶UTOE aims to instil and encourage a combinatorial approach to creative thinking informing a problem solving intellect where ideas generated are not restricted by discipline, field, subject, area, skills or speciality, but rather lead the creative to an underpinning thought and insightful creative solution which determines and leads the practical process thereafter. ¶The Theory, by its nature, is process and thought-focussed, and proposes that upon the generation of a solution through creative thinking, the form this solution should take will present itself. ¶This consequently will strengthen the integrity of the idea, underpin everything during practice (analysis, development, design, application, production, craft and manufacture), and inform it's relevant iteration or communication thereafter. ¶The hope and intended reaction is to instil and encourage—and to not be ashamed of—an informed, combinatorial approach to problem solving, cross-disciplinary, peer pedagogic and heuristic learning, and to establish the hierarchy and importance of an idea (or concept) in all creative work.
•••
CRAIG OLDHAM
•••
To stock UTOE products please contact us via
enquiries
@
utoepublishing.com
•••
Meanwhile, somewhere in Manchester…
•••
UNIFIED THEORY OF EVERYTHING
401 JEWEL HOUSE
12 THOMAS STREET
MANCHESTER M4 1DH
We call upon the author
to explain:
•••
Stockists of UTOE Products
MAGMA
SELFRIDGES & CO
•••
"I have never been forced to accept compromises, but I have willingly accepted constraints."
EAMES
"The EARLY BIRD gets the worm, but the SECOND MOUSE gets the cheese."
HAMMOND
*
"Does man's grasp exceed his reach?
*
Does man's reach exceed his grasp?
This is not a brothel. There are no prostitutes at this address.
If I don't do something
•
who will?
•
If I don't care
•
who will?
Don't Teach Design.
Teach people to perceive and understand their world.
THIS
IS THE WAY
WE SHOULD HAVE GONE.
-----------------------
IS A DIRECT >
-----------------------
> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > there-is-a-utoe
MONEY >>>>> is a means >>>>> and not an end >>>>> It's not what you can have >>>>> but what you can do.
> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > there-is-a-utoe
In order to succeed sometimes you have to divorce yourself from the things that other people want for you. You have to risk popularity, you have to risk credibility, you have to risk everything in order to do something that is true to your heart and true to what it is that you want to do.
-----------------------
• UNDERESTIMATE •
-----------------------
•UTOE•
∞
≡T≡
≡I≡
≡T≡
≡L≡
≡E≡
≡S≡
∞
•UTOE•
THIS SECTION OF THE SITE IS STILL UNDER CONSTRUCTION AND EXPANSION. ITS EXISTENCE IN THE ETHER WILL ARRIVE SHORTLY.
––––––––––––––––––––––––
THE HAND.WRITTEN.LETTER.PROJECT / v1 / ARTIST
––––––––––––––––––––––––
––––––––––––––––––––––––
THE HAND.WRITTEN.LETTER.PROJECT / v2 / SOFTBACK
––––––––––––––––––––––––
––––––––––––––––––––––––
10 PENNETH
––––––––––––––––––––––––
––––––––––––––––––––––––
12 IN 12:
TWELVE THINGS YOU MAY LEARN IN YOUR FIRST YEAR AS A DESIGNER / v1 /
––––––––––––––––––––––––
––––––––––––––––––––––––
12 IN 12:
D&AD SPECIAL YELLOW EDITION
––––––––––––––––––––––––
***
THERE
ISN'T
AN AREA
OF WORK IN WHICH SOMEONE
HASN'T
ALREADY
DONE
ANY
WORK
ALREADY.
THE REASON IS:
(A) THERE'S NOTHING
TO BE DONE
(B) OR IT'S EXTREMELY
DIFFICULT TO BE
DONE OR
(C) THE WORK HAS
ALREADY BEEN
DONE BUT YOU
MISSED IT THE
FIRST TIME OF
LOOKING.
***
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUU UUUUUU
UUUUUUU UUUUUUU
UUUUUUUU UUUUUUUU
UUUUUUUUUUUUUUUUUUU
UUUUUUUUUUUUUUUUU
UUUUUUUUUUU
The concept of genius
can be seen to be about being original,
inventive and creating something that someone has not created before: a new way of doing, or thinking, about things.
Darwin would be seen by many as a genius, and he was a very original thinker (so original it got him on the back of a tenner). But that said, his grandfather,
Erasmus Darwin, had ideas about fossils that informed his work, and he wasn't the only one to come up with the idea of natural selection.
This is not
to detract from Darwin,
but to point out that total and complete originality is not really possible, as no one would know what the hell you were going on about.
People have to have a certain level of understanding of what you are talking about for them to understand it,
you know.
— — ж — —
Thжsж — arж — thoughts — unsaid — and — thжn — forgottжn.
— — ж — —
SHOW ME SOMETHING NEW; I'LL BEGIN ALL OVER AGAIN.
Everyone is interested in Education. It's one of those universal interests, a through-thread of humanity—like Religion and Money—and it takes us into the future that we can't quite grasp. All children have talent, but we squander this. Creativity is as important as literacy or as numeracy. Kids will take a chance, they are not afraid to get it wrong. Adults will not take the chance, they care about it being wrong. But to be creative is not just about being wrong—it's about being prepared to be wrong. It's taking the risk.
-----------------------
RESULT >
-----------------------
•UTOE•
∞
«C»
«O»
«M»
«I»
«N»
«G»
«»
«S»
«O»
«O»
«N»
∞
•UTOE•
FATE IS NOT WITHOUT A SENSE OF IRONY>>> This section will be available soon>>>
-----------------------
• THE CONSEQUENCES •
-----------------------
In your working process you should have no boundaries and then you have no fear. Although some can feel uncomfortable about this, good things can come out of incomprehension and incompetence. It can take you places the linear, logical thought cannot. The act of not knowing and finding something out that is new, or to find a new way and a new understanding.
•••
Work is more interesting
°
°
°
when it doesn't look designed,
°
°
°
as if it happened by itself.
°
°
°
This kind of work has a mysterious truth to it,
°
°
°
an invisible honesty
°
°
°
that is serendipitous
°
°
°
and only a fool wouldn't design this way.
•••
TTTTTTTTTTTTTTTTTTTTTTT
TTTTTTTTTTTTTTTTTTTTTTT
TTTTTTTTTTTTTTTTTTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
TTTTTTT
Throughout art and cultural history people have always desired an attachment between the 'work' and the 'hand'. There is a questionable link between a work being authorial and actioning to create work using ones very hand. A letter for example should objectively mean no less if hand-written or typed as the content—the words said—have exactly the same meaning and sincerity, it it only the execution that differs. As soon as the differentiation between the analogue and the automated—in this case the hand and the machine—is reared the sense of worth is altered calling into question the authorship and the origination. This is no more fundamental or prevalent than in Art, which due to it's nature has tussled with creation and realisation since it very beginning. The now common notion of artist as imaginer not maker is thought to be a new thing, yet the greats such as Da Vinci and Rembrandt ran studios in a very, very similar way. What made their paintings theirs were that they came from that studio rather than the very hand of the artist. So how can you even begin to draw a line in a matter that has been debated over the years? Does it matter who 'makes' and who 'creates'? Does the writer that dictates as he cannot type create the writing? Does the artist whom directs the artwork to the finest level of detail create that work? Who creates the buildings, the builders or the architects? There's a constant struggle between creation and execution, between inspiration and processing
THOSE
AWARDS
YOU
HAVE
DO
NOTHING
BUT
BADGE
YOUR
MEDIOCRITY
LABEL
YOUR
ADEQUACY
AND
MISLEAD
YOUR
DRIVE
-----------------------
OF EVERYTHING >
-----------------------
That we are each unique is our commonality. Customisation breeds conventionality as you have to operate within a defined boundary. As free as a bird chained to the sky. Wanting everything tailored to you means that you operate in a modular way and many are not aware nor grasp their personal sense of individuality. You merely want a version of another.
¶
¶
– – –
WELCOME
TO THE DEPARTMENT OF
TODAY AND EVERYDAY.
– – –
•UTOE•
∞
~S~
~U~
~B~
~S~
~C~
~R~
~I~
~B~
~E~
∞
•UTOE•
If you'd like to stay up to date with the physical and ethereal perambulations, email:
impart
@
utoepublishing.com
-----------------------
• OF •
-----------------------
ALWAYS
TELL
THE
TRUTH
&
DELIVER
ON
TIME
OOOO
OOOOOOOOOOOO
OOOOOOOOOOOOOOOOOO
OOOOOOO OOOOOOO
OOOOOO OOOOOO
OOOOOO OOOOOO
OOOOOO OOOOOO
OOOOOO OOOOOO
OOOOOO OOOOOO
OOOOOO OOOOOO
OOOOOO OOOOOO
OOOOOO OOOOOO
OOOOOO OOOOOO
OOOOOOO OOOOOOO
OOOOOOOOOOOOOOOOO
OOOOOOOOOOO
OOO
J O Y there-is-a-utoe
&
R E V O L U T I O N there-is-a-utoe
ART and all creative endeavour in the mythic sense, is a way to describe something we don't understand and don't yet know the answer to. Not knowing if we ever will.
— — — there-is-a-utoe
t h e there-is-a-utoe
e x p e r t there-is-a-utoe
i s there-is-a-utoe
t h e there-is-a-utoe
m a n there-is-a-utoe
w h o there-is-a-utoe
s t a y s there-is-a-utoe
p u t there-is-a-utoe
— — — there-is-a-utoe
I'm here because of a long chain of events. There is not, nor ever will be, just one reason.
•UTOE•
∞
+C+
+O+
+N+
+T+
+A+
+C+
+T+
∞
•UTOE•
•••
Contact
CRAIG OLDHAM
•••
To stock UTOE products please contact us via
enquiries
@
utoepublishing.com
•••
UNIFIED THEORY OF EVERYTHING
401 JEWEL HOUSE
12 THOMAS STREET
MANCHESTER M4 1DH
•••
++++++++++++++++++++
IN PHYSICS if they CAN'T FIND the answer TO WHAT they are LOOKING FOR they change THE QUESTION.
if you're PREPARED TO do that, OR CHANGE your way OF LOOKING at the QUESTION, THERE'S nothing you CAN'T DO.
++++++++++++++++++++
PROTEST
DRIVES
HISTORY
EEEEEEEEEEEEEEEEEEEEEEEE EEEEEEEEEEEEEEEEEEEEEEEE EEEEEEEEEEEEEEEEEEEEEEEE EEEEEEEEEEEEEEEEEEEEEEEE EEEEEEEE EEEEEEEE EEEEEEEE EEEEEEEEEEEEEEEEEEEE EEEEEEEEEEEEEEEEEEEE EEEEEEEEEEEEEEEEEEEE EEEEEEEEEEEEEEEEEEEE EEEEEEEE EEEEEEEE EEEEEEEE EEEEEEEEEEEEEEEEEEEEEEEE EEEEEEEEEEEEEEEEEEEEEEEE EEEEEEEEEEEEEEEEEEEEEEEE EEEEEEEEEEEEEEEEEEEEEEEE
-----------------------
ELSE <
-----------------------
ART IS ANYTHING THAT YOU CAN GET AWAY WITH.
-----------------------
• LOVE •
-----------------------
Designers never explain their decisions.